JIEYISUN  I  虚拟态

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​Its role as a conceptual brand ​【JIEYISUN • 虚拟态】

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Brand Core Philosophy: Dual Tracks, Blended Symbiosis

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The colors black and white form the visual foundation of the brand spirit, symbolizing the founder Jieyi’s unique journey and cultural perspective, navigating between Eastern and Western cultures.

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 ⚫ Black · Prologue: JIEYISUN
This is the track of rationality, following a linear construction from concept (1D) to complete experience (4D)—a Western narrative logic and process logic 

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 ⚪ White · Fashion Concept: 虚拟态
虚拟态 - as in Chinese, means virtual state or virtual tense. This is the realm of sensibility, inspired by the Eastern culture, exploring the contemporary form of Eastern aesthetics as fashion format-wearable jewellery

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The meaning 【JIEYISUN｜虚拟态】 also corresponds to the "virtual tense"—a grammatical English language about “time-space”，Within this branch as abstractly thinking structure:​

👁️‍🗨️ Symbol Alchemy (Virtuality):
Deconstructing the physical boundaries of traditional jewelry, transforming ∞ into a wearable “consciousness transmitter" - elevating adornment beyond form into a medium for intention. 

👁️‍🗨️ Energy Manifestation (Adornment):
Materializing esoteric cosmic principles through metals/crystals/mix material, turning each piece into an intimate spiritual talisman.

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